The German automotive industry is facing a major challenge with regard to digital transformation . Like no other industry, it has recognized that it must be a leader in topics such as the increasing IT-based networking of vehicles with production and workshops as well as state-of-the-art functions such as (autonomous) driving.
Because if the car manufacturers and their partners ignore the technical progress, companies such as Google or Apple will make them contest in the future as a cross-marketer market shares.
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